Make V-ROOOOM! For Iconic Toys on Stamps – UPDATE

Make V-ROOOOM! For Iconic Toys on Stamps – UPDATE

To watch the first day ceremony, visit the U.S. Postal Service Facebook page or follow this link to the video.

A half-century ago in 1968, a Mattel toy innovator, a car designer and a rocket scientist combined to create a fast and furious fantasy cars that became famous as Hot Wheels. This year, to mark their 50th anniversary, the U.S. Postal Service will uncage 20 Forever stamps showcasing some of the most outrageous Hot Wheels cars for fans and racers of all ages.


A self-adhesive pane of 20 stamps in diagonal rows showcase photographer Len Rizzi’s images of 10 Hot Wheels cars — two of each design — speeding along a bright orange track. Each displays the name of the vehicle, “USA” and “Forever,” with the Hot Wheels logo in the top corner of the pane, and the 50th anniversary logo on the back of the pane.

The miniature Hot Wheels depicted are: Purple Passion (1990); Rocket-Bye-Baby (1971); Rigor Motor (1994); Rodger Dodger (1974); Mach Speeder (2018); The Twin Mill (1969); Bone Shaker (2006); HW40 (2008); Deora II (2000); and The Sharkruiser (1987).


Greg Breeding designed the stamps and was the typographer, and William J. Gicker was the project’s art director. The stamps will be dedicated during a first-day-of-issue ceremony Saturday, September 29, at the Goodguys 26th Summit Racing Lone Star Nationals in Fort Worth, Texas. Followers of the U.S. Postal Service’s Facebook page can view the ceremony live at

Engage with us

Great American Stamp Show

Hartford, Connecticut | August 20-23, 2020