APS Marketing Manager

Position Title: Marketing Manager

Reports To: VP Marketing, Communications & Outreach

Location: Bellefonte, PA
Employment Type: Full-time
Salary: Competitive and commensurate with experience

ABOUT THE AMERICAN PHILATELIC SOCIETY

The American Philatelic Society (APS), the world’s largest not-for-profit membership organization for stamp and postal history collectors, is seeking a dynamic, innovative, and experienced Marketing Manager. The APS mission is “To grow, nurture and empower a thriving community of stamp and postal history collectors, across all experience levels.” Though a mission-driven non-profit organization, we operate with an entrepreneurial spirit and a commitment to operational excellence. As we embark on a comprehensive digital and operational transformation, we are investing in talent and technology to build a future-ready organization that meets the needs of both current and future members.

POSITION SUMMARY

APS is seeking a strategic and hands-on Marketing Manager to lead the execution of integrated marketing efforts that drive engagement and participation across programs and platforms and significantly grows membership. This role is ideal for a creative, data-driven marketer who thrives in a small team environment and enjoys balancing strategy with day-to-day production.

The Marketing Manager is a key member of a three-person Marketing Team (Marketing Manager, Digital Content Specialist, and Videographer) and collaborates closely with the Technology, Editorial, Education, Membership, Sales, and Library teams.

KEY RESPONSIBILITIES

Email & Newsletter Marketing

Plan, write, produce, and optimize a weekly email newsletter focused on maximizing engagement, click-through rates, and conversions.
Develop compelling email marketing campaigns supporting membership, education, sales, events, publications, and fundraising initiatives.
Segment audiences and personalize messaging to improve relevance and performance.

Marketing Automation & Journeys

Configure, manage, and optimize APS’s automated marketing system.
Design and maintain prospect and member journeys that nurture interest, deepen engagement, and drive conversion.
Monitor performance and refine journeys based on data and user behavior.

Digital & Web Content

Write and edit high-performing web copy that aligns with brand voice and improves engagement and conversion.
Collaborate with internal teams to ensure content accuracy, consistency, and effectiveness.
Apply SEO and UX best practices to digital content where appropriate.

Social Media Management

Manage, coordinate and scale APS’s multi-platform social media presence.
Develop content calendars and campaign concepts that drive web traffic, engagement and conversion.
Monitor analytics, trends, and audience feedback to continuously improve performance.

Campaign Planning & Integration

Develop and execute integrated marketing and campaign plans in support of organizational priorities.
Coordinate messaging across email, web, social, print, and video channels.
Work closely with the Digital Content Specialist and Videographer to align creative assets with campaign goals.

Print & Physical Marketing Assets

Develop and maintain all physical marketing assets including brochures, program fliers, table top displays, retractable banners and other promotional collateral as needed.
Coordinate with vendors and internal stakeholders to ensure quality, consistency, and timely delivery of marketing assets.

Analytics & Performance Optimization

Track, analyze, and report on key performance marketing metrics.
Use data to optimize campaigns, content, and journeys to maximize engagement and conversion.
Provide insights and recommendations to the VP and cross-functional program teams.

QUALIFICATIONS

Required

Demonstrable experience crafting highly engaging newsletter, email marketing, social media and website copy.
Proven experience configuring and managing automated marketing systems, including developing and optimizing high performing triggered and campaign specific marketing journeys.
Strong understanding of performance marketing metrics and experience optimizing campaigns for conversion.
Demonstrable experience with social media management tools such as Hootsuite, Sprout Social or other similar software.
Experience managing and coordinating highly engaging, multi-platform social media presences.
Excellent written communication and editorial judgment.
Strong organizational skills and ability to manage multiple projects simultaneously.
Bachelor’s degree in marketing, communications, or a related field, or equivalent professional experience.

Preferred

Experience working in a nonprofit, membership-based, or education-focused organization.
Familiarity with CRM systems, CMS platforms and analytics tools.
Experience collaborating in small teams with overlapping responsibilities.
Demonstrable experience using AI technology to streamline workflows and create highly engaging marketing content.
Experience or background in philately, collectibles or hobby sectors.

CORE COMPETENCIES

Strategic thinking with strong execution skills
Data-driven decision making
Creative storytelling and audience-focused messaging
Collaboration and cross-team communication
Adaptability and comfort wearing multiple hats

HOW TO APPLY

Please submit a resume and cover letter outlining your qualifications, interest in the role, and relevant experience using the form below. The application period for this role will close at 5 p.m. Eastern on Friday, February 27, 2026.